Hip-pop? Groovecore? Almost impossible to categorise yet immediately infectious, Mavis Victory Project release their debut track which marries their dreamy sound with a nightmarish video.
If you thought having two brothers in the same band was dangerous, wait until you meet MAVIS VICTORY PROJECT. Featuring a near-record breaking four brothers, and aided and abetted by a childhood friend, the band’s unconventional line-up is the perfect match to their equally mould-breaking sound. Oozing seedy electronic loops and with echoing, swooping vocals, their sound is all dangerous street corners; distant sirens and the creeping underworld. Appropriately, their video is just as unhinged, inviting you into their world whilst looking at you suspiciously out of the corner of their eye.
Watch the video here:
Formed by the Ransom brothers – singer Michael, Phil on rhythm guitar, Ollie on bass, Chris on drums and Robert Rosser on guitar and keyboard – the whole collective is self-taught, taking the indie and garage rock blueprint to heart and learning their craft in any place they could. They honed their sound so it flowed organically – time signatures are out of the window; traditional verse/chorus/verse structures burned and thrown over the neighbour’s hedge. Their new single gets under your skin and slowly starts to peel it off, Michael’s breathy, ethereal vocals lulling you into a false sense of security and then pouncing.
With influences including Arctic Monkeys; Kanye West and ScHoolboy Q, Mavis Victory Project is the musical equivalent of joining a cult – once you’re in, you wonder how you ever managed without. The video to “Don’t Go Away” is due for release on September 22nd and is just as arresting as their sound; with girls, gangs and clandestine weirdery likely to eat away at the inside of your head in a way you won’t be able to resist.